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Project: The Postcard Perspective: Image, Message, and the Material Culture of
Casper
Areas of Project Focus:
Historical Methods, Public History, Visual Communication Analysis, Archival Research.
Goal
To analyze a historical Casper photograph or postcard as a form of strategic
communication and material culture, using the Charles "Chuck" Morrison Photographs and
Papers to provide the necessary historical context, challenge its idealized message, and
interpret its cultural purpose.
Part 1: Source Selection and Contextual Mapping (Information Literacy)
Task A: Thematic Selection
Students must choose one central theme documented by Charles "Chuck" Morrison and
connect it to a historical Casper photograph or postcard with the support of an archivist.
Possible Themes from Morrison's Records:
1. Casper's Industry: (e.g., Oil refineries, New York Oil Company)
2. Casper's Civic Architecture/Landmarks: (e.g., Downtown buildings, City Hall,
Demorest Home)
3. Transportation/Events: (e.g., the Cole Creek Wreck, Kevin Dye rescue operation,
Teton National Park elk problem and other photographs, or general trains/travel)
4. Wyoming Politics: (e.g., State Legislature or a political figure's local office)
Task B: Postcard and Archival Selection
1. Postcard (The "Idealized Front"): Select a postcard that visually represents the
chosen theme (e.g., a pristine view of a refinery, an image of the state capitol, or a
scenic view of a public building).
2. Morrison's Papers (The "Hidden Back"): Identify and pull three to five specific
archival items from the Morrison Papers that relate to the postcard's subject but
offer a less idealized, contextual, or contradictory view (e.g., a photo of the same
Casper College Goodstein Foundation Library Western History Center
125 College Drive, Casper, WY 82601

�2
refinery during a strike, political correspondence discussing the building's
maintenance issues, or records detailing a transportation disaster).
3. Corroborating Source (The "Official Narrative"): Identify one contemporary
source (e.g., a Casper Star-Tribune article, a government document, or a business
record from a corroborating collection) that was contemporaneous with the
postcard's creation.
Deliverable for Part 1: Contextual Mapping Document
•

A high-resolution image of the selected postcard.

•

A brief (250-word) description of the postcard's visual message (What is it selling?).

•

Archival citations for the 3-5 Morrison sources and the 1 corroborating source, along
with a brief explanation of how each archival piece contextualizes or complicates
the postcard's visual narrative.

Part 2: Synthesis (Critical Thinking &amp; Effective Communication)
The following components can be selected for a focused synthesis of a Postcard
Perspective: Image, Message, and Material Culture of Casper project.
1. The Rhetoric of the Front: Analyze the visual and textual rhetoric of the postcard.
What did the postcard producer/publisher want the recipient to think about Casper?
How does the image employ techniques like cropping, lighting, or idealized
composition to create a specific message?
2. The Contextual Reality: Introduce the evidence from the Morrison Papers. How do
these private or professional records (the "Hidden Back") reveal the actual
economic, political, or social conditions that the postcard (the "Idealized Front")
deliberately ignored or simplified?
3. Material Culture and Memory: Interpret the postcard as a piece of material culture
and public history. What does its existence and its message tell us about what the
community chose to remember or chose to promote about itself in that specific
historical moment?
4. Lifelong Learning Reflection: Conclude with a section reflecting on how the
constraints of media (the tiny space on the postcard) influence historical
understanding and how archival research is necessary to deconstruct strategic
messaging—a skill critical for navigating information in modern life.

Casper College Goodstein Foundation Library Western History Center
125 College Drive, Casper, WY 82601

�3
•

Full academic citations (e.g., Chicago Manual of Style) for all primary and
secondary sources.

Lifelong Learning Skills Reinforced
Skill

How the Assignment Reinforces It

Critical Evaluation

Students must actively deconstruct the postcard's selective, often
propagandistic, message using primary source evidence.

Information
Literacy

The required integration of three distinct types of primary sources
(visual postcard, private archival papers, and public news/records)
demands advanced source triangulation.

By reading the personal context in Morrison's papers, students gain
Historical Empathy insight into the human experiences (e.g., economic stress, political
conflict) that existed beneath the postcard's glossy surface.
Communication &amp;
Synthesis

Students must translate raw archival data into a coherent,
structured, and persuasive historical argument.

Casper College Goodstein Foundation Library Western History Center
125 College Drive, Casper, WY 82601

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