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Barnett, Ronald. (2003). Beyond All Reason: Living With
Ideology in the University, Buckingham, UK: Society for
Research into Higher Education and the Open University Press.
Pp.231
$34.95 (cloth)

ISBN 0-335-20894-0

Reviewed by Chad Hanson
Casper College, Casper, WY
March 8, 2004

Beyond All Reason is the most recent book by Ronald Barnett, professor of
Higher Education, University of London. The present volume is the latest in
a series of Barnett’s books published by the Open University Press. Other
titles include The Idea ofHigher Education (1990), Improving Higher
Education (1992), The Limits of Competence (1994), and Realizing the
University in an Age of Supercomplexity (1999). Each book is devoted to a
specific aspect of university life: the history of the higher learning (1990),
total quality management (1992), competency-based curriculum (1994), and
the issue of technology transfer (1999). But despite a steady focus on
substantive concerns, the most notable feature of Barnett’s work is the
sociological nature of his analysis. In each text, Barnett uses a broad
theoretical framework to demonstrate that higher education is, above all else,
a social institution. His work sheds a revealing light on the beliefs and
practices common to universities, and in the process he puts forth a case for
understanding higher education as a component of the wider society.
Specifically, in Beyond All Reason Barnett turns his attention to ideology.
Here, he describes the culture that shapes the stories we tell ourselves about
who we are and what our work is for in higher education. Barnett probes our
sense of institutional identity, and he examines the ideological forces that
shape our sense of purpose. Like a trained arborist he unearths the roots that
give rise to the codes and values that we live by.

The text is scholarly. But the book is more than a formal academic tome. In
a style consistent with the other volumes in the series, a thread of social
criticism is woven through the work. Although, I would point out that
Barnett breaks with the tradition of many critical theorists, often content to

�disapprove and run. Barnett stays the course until he’s offered an alternative
to the present state of affairs. The book serves, in part, as a call to arms. In
the end, Barnett makes a plea for faculty to use the power of ideology to
remake the university.
Barnett begins by describing how higher education was insulated from the
interests and demands of other institutions, over most of its 800 year history.
In the past, the role of the university was singular and clear. Universities
existed to advance and disseminate knowledge. Faculty and staff saw
themselves as servants of scholarly and disciplinary interests. However,
Barnett suggests the recent withdrawal of public financial support for higher
education moved universities into a unique historical era. Waning public
support forced universities to buttress their budgets with funds from private
sources. In the process, Barnett claims that universities directed their
attention away from their historic interest in pursuing knowledge for its own
sake, and toward applied pursuits with practical applications for business.
Barnett is not the first to make such a claim (Slaughter and Leslie, 1997), but
his work is distinctive because he goes beyond an analysis of the financial
and organizational changes that accompany the shift from public to private
funding. His analysis includes an examination of the change in norms, roles,
and values that accompany the shift.
Barnett portrays the university as an institution that defines itself in
entrepreneurial terms; an institution that maintains itself along the lines of
corporations in the free market. In short, he describes the university as an
institution drunk with the ideology of “entrepreneurial^^” (2003, p. 73). In
the ongoing quest to raise support for its operations, the university has
abandoned the lonely ivory tower and refashioned itself as an integral part of
the global economy.

Changes in faculty hiring practices, increased reliance on sources of external
funding, and the vocationalization of the curriculum are all documented here
as symptoms of the wider cultural transformation of the university. But for
Barnett, these changes are the least of our concerns. He suggests, in the
process of turning itself into what is largely an engine of economic
development, the university is undergoing a fundamental change in its
identity. He claims:
The entrepreneurial university is engaged ... on an especially risky course.
It may be risking more than it understands for it may be risking itself. In
coming to be a different kind of institution, it risks coming to live by new
sets of values. (2003, p. 66)

Barnett questions the place of free market or entrepreneurial values in an
institution meant to serve a higher purpose than the typical organization in

�the private sector, which we understand to be focused on the bottom line.
But his primary concern is the insidious nature of the move toward
entrepreneurial values. He suggests that the move has taken place without
public debate, or even debate among university professionals closest to the
change.
According to Barnett, the debate has been stifled because entrepreneurialism
produces consent. Within our current culture, the norms and values of the
free market are accepted carte blanche, they seem natural to faculty and
staff. Consequently, the changes associated with the recent transformation of
higher education are rarely held up to scrutiny. Barnett stops short of
suggesting that the values inherent to capitalism are altogether bad, but he
maintains that the adoption of an entrepreneurial model is risky, and he
contends that we have failed to examine the consequences of our efforts to
reform and restructure the university along free market lines. According to
Barnett, our silence on this matter is antithetical to the spirit of critical
inquiry that was vital to higher education in the past. He suggests, on one
hand, “The risk may be felt to be worthwhile,” but he hastens to add, “that
consideration implies that the risk to the university’s value structure has
been actually identified and weighed” (2003, p. 66). His concern is that the
language and ideology of industry have breached and transformed the
university, unchallenged.
Administrators and faculty think in terms of “innovation, flexibility, and
adaptation” (Barnett 2003, p. 67). We use words and phrases like,
“efficiency, productivity, accountability, competition, and total quality
management” to talk about our work (Bean, 1998, p. 497). The vocabulary
of our vocation has changed incrementally and quietly. But Barnett points
out that even though the changes have been inconspicuous, they are not
paltry or innocent.

He uses the current emphasis on “quality” as an illustration of the
consequences that accompany the changes in our language and our way of
thinking about the university. He writes:

If higher education is felt to be a matter of producing highly qualified
manpower for the labour market, a definition of quality is likely to result that
plays up employability as a measure of quality. (2003, p. 95)
Barnett is quick to point out that, “Quality is not neutral,” and he goes on to
suggest that, “it is not... independent of wider socioeconomic interests”
(2003, p. 95). On the contrary, words have the ability to veil interests, and
they are used to wield power (Said, 1994). Under the cover of terms that are
hard to find fault with, terms like “quality,” we move along without
questioning the motives for changes in curriculum, hiring practices, or
course delivery methods. We tend not to question. We are apt to see quality

�as something that is prearranged, but quality is not a given. The definition of
quality involves a negotiation of power. Anyone in a position to define
quality is in a position to determine what is good and what is not good. That
is a big distinction, and the people who make it wield power. In the words of
Robert Pirsig, “Quality for sheep is what the shepherd says” (1974, p. 392).

Barnett’s overarching thesis is that ideology has the power to shape our
understanding of what constitutes good practice in higher education, and in
the process, alternative visions for the institution are undermined or cast
aside. In short, ideology has the effect of limiting discourse. Rational
conversations about the best future for the university are seen as quaint
distractions from the real business of forging ahead, increasing productivity.

Barnett’s image of the modem university is not flattering. It’s an image of an
institution hardened into a pattern of fund raising and cost accounting; an
institution incapable of fostering a dialogue critical enough to expose the
current culture of higher education for what it is—a potent manifestation of
free market ideology.
At present, free market beliefs and practices seem cemented in place. But
Barnett offers hope for readers uncomfortable with the current language,
norms, and values embodied by the university, he asks:

... why let the devil have all the best, or at least the loudest, tunes? If
ideology can be a force for dubious ends, so it can be a force for positive
ends. (2003, p. 62)

Despite the fact that universities are under pressure to accept the values of
‘academic capitalism’ (Slaughter and Leslie, 1997), Barnett suggests that
“universities enjoy large pools of space in which to take up value positions
of their own” (2003, p. 119). Barnett’s plea is for faculty to use those pools
of space to communicate a set of values with the potential to redefine the
university as an institution that can challenge private interests and work
toward the public good.
He acknowledges that such an effort is bound to be fraught with problems.
In an institution committed to value-free inquiry, the very notion of values is
suspicious. For academics, the realm of values is often thought to lie
“beyond all reason” (Barnett 2003, p. 121). But as far as Barnett is
concerned, that characterization has kept academics quiet on too many issues
of public importance.

Within the void of silence, universities have slipped into the habit of
disregarding social problems. We spend considerable time and energy
developing technology with applications for the military, but less time

�contemplating strategies for peace; we put significant effort into
streamlining industrial processes, but we put less effort into alleviating the
effects of industrial waste; we have thrown ourselves headlong into the
advancement of medicine, but we forget the public health risk that occurs
when a large segment of the population lacks basic access to care.
Barnett calls for a recalculation of our priorities. He calls for a new language
of resistance. His plea is for academics to resist the temptation to serve
established economic and political power. The goal is to remake the
university into an institution where reflexivity and enlightenment are valued.
The aim is to create a future where the university incites progressive
discourse.
Beyond All Reason is a thoughtful examination of the norms, roles, and
values shaping higher education. In this book, Barnett takes a hard-edged
look at the way culture, politics, and economics impact upon the university.
He is not content with what he sees, but instead of lapsing into scorn or
cynicism, he presents readers with an invitation to reinvigorate the promise
of research and teaching for the greater good. In sum, Barnett offers a vision
for a new institution; an institution willing to engage in politics, capable of
challenging economic interests, and given to addressing social problems.

References
Barnett, Ronald. (1990). The Idea ofHigher Education. Buckingham, UK:
Society for Research into Higher Education and the Open University Press.
Barnett, Ronald. (1992). Improving Higher Education. Buckingham, UK:
Society for Research into Higher Education and the Open University Press.
Barnett, Ronald. (1994). The Limits of Competence. Buckingham, UK:
Society for Research into Higher Education and the Open University Press.

Barnett, Ronald. (1999). Realizing the University in an Age of
Supercompexity. Buckingham, UK: Society for Research into Higher
Education and the Open University Press.
Bean, John. (1998). “Alternative Models of Professorial Roles: New
Languages for Reimagining Work.” The Journal ofHigher Education, 5,
496-512.
Pirsig, Robert. (1974). Zen and the Art ofMotorcycle Maintenance: An
Inquiry Into Values. New York: William Morrow and Company.

�Said, Edward. (1994). Cultureand Imperialism. New York: Random House.
Slaughter, Sheila and Larry Leslie. (1997). Academic Capitalism: Politics.
Policies, and the Entrepreneurial University. Baltimore, MD: Johns Hopkins
University Press.

About the Reviewer
Chad Hanson

Chad Hanson teaches sociology at Casper College. His research interests are
focused on the social and political aspects of higher education. His essays,
articles, and reviews have appeared in The Teaching Professor, Thought and
Action, College Teaching, and The Journal ofHigher Education, among
others.

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